Artificial intelligence, or AI, has been steadily evolving over several years now, and arguably for the better. For example, we can now use AI in our homes thanks to machine learning and intelligent design. The most common being, voice control and fingerprint sensors as they have become a part of everyday life thanks to their intuitive design. It should also be noted that eCommerce, too, is benefiting massively from the evolution of AI – and there’s lots of different ways in which machine learning and automated processes are helping businesses to stay afloat online.
For one, shopping has become even easier for customers thanks to the emergence of voice and image search. eCommerce sites optimising for alternative search methods can appeal to smart searchers more than ever, and once they’ve arrived on-site, AI can also be put to task in helping people find similar products and brands based on their purchasing and browsing history. AI has also helped to improve web security, to help protect customer finance, and to help online stores manage their inventory.
AI is essentially working to make life easier for everyone – finding ways to help those running eCommerce reach the right people and to help those people find the products they need. AI can help eCommerce sites to understand more about their visitors and their purchasing habits, meaning that deals and offers can be tailored to the right people, and so that they can monitor who is purchasing what, why and when. It’s all about taking greater control over all of the metrics that are involved with running an online storefront.
AI is already working wonders for eCommerce sites, customers and searchers alike – and this is all simply the beginning. With big moves expected in years to come with regard to how SEO is set to be affected, we’re set for more exciting eCommerce enhancements very soon indeed.