Skip to content

Company Growth: From 50 to 150 Employees

Company growth is a process that requires strategic planning and meticulous execution. Transitioning from 50 to 150 employees is a significant challenge that requires both an increase in turnover and profitability. Below we present the key areas that the company's management should focus on to achieve these goals.



Management is a key element of any company. As the company grows, management becomes increasingly complex. This requires the introduction of effective management systems that enable efficient management of resources, processes, and people.

Strategy: First and foremost, the company must have a clearly defined strategy that outlines its goals and how to achieve them. This strategy should be communicated to all employees so that everyone knows what the company is trying to achieve and how they can contribute to these goals. The strategy should include the company's long-term goals, such as increasing market share, increasing profitability, expanding to new markets, or introducing new products. It should also include short-term goals that will help the company achieve these long-term goals.

Organizational Structure: As the company grows, it must develop its organizational structure to enable effective management. This may include creating new departments, hiring middle managers, and introducing systems to monitor performance and progress. The organizational structure should be tailored to the needs of the company and should enable effective information and decision flows. It should also promote accountability and enable employees to understand how their work contributes to the company's goals.

Organizational Culture: Organizational culture is key to maintaining employee engagement and promoting efficiency. The company should strive to create a culture that promotes collaboration, innovation, and continuous learning. The organizational culture should be consistent with the company's values and should promote behaviors that help the company achieve its goals. It should also promote respect and equality so that all employees feel valued and respected.

Decisions and Delegation: As the company grows, management must be able to effectively delegate tasks and decisions. This means they must trust their employees and give them responsibility for key areas of operation. Delegation allows management to focus on strategic decisions, while employees can focus on operational tasks.

Resource Management: Managing resources, both human and material, is key to the success of the company. The company must be able to effectively allocate its resources to achieve its goals. This may include budget management, time management, inventory management, project management, and other aspects of resource management.

Change Management: As the company grows, it must be able to effectively manage change. This may include introducing new technologies, changes in organizational structure, changes in business strategy, or changes in the market environment. Change management requires communication, training, support, and patience to help employees adapt to changes and succeed.

Building Structure and Teams

Building effective teams is key to the success of a company. During the expansion process, as the number of employees increases, creating new teams becomes essential.

Recruitment: A key element is an effective recruitment process that allows for hiring the right people for the right positions. This may involve using recruitment agencies, organizing career days, or using online recruitment platforms. To attract the best talents, the company should offer competitive compensation, attractive benefits, and career development opportunities.

Onboarding: After hiring new employees, an effective onboarding process is necessary, which helps new employees quickly understand their roles and how they can contribute to the company's goals. This process should include training, mentoring, and regular meetings with managers to help new employees adapt quickly.

Development and Training: Investments in employee development and training are essential to help them develop their skills and increase their performance. This may include technical training, soft skills training, management training, and other forms of training. The company should also promote continuous learning, offering employees opportunities for development and advancement.

Team Management: Over time, team management becomes increasingly complex. Managers need to be able to effectively manage their teams, motivate employees, resolve conflicts, and promote collaboration. They should also regularly assess the performance of their employees and provide them with constructive feedback to help them improve their performance.

Talent Management: Effective talent management, which helps identify, develop, and retain top talent, is essential for a growing company. This may include regular performance assessments, career development plans, mentoring programs, and other initiatives.

Diversity and Inclusion Management: In the expansion process, managing diversity and inclusion becomes increasingly important. This means creating a work environment that is friendly to all employees, regardless of their gender, race, age, sexual orientation, disability, or other characteristics. The company should promote equal opportunities, respect diversity, and strive to create a team that reflects the diversity of society.


Expansion of Sales Channels

The expansion of sales channels is crucial for increasing a company's turnover. In search of new ways to reach their customers and increase their sales, the company should consider the following strategies:

Direct Sales: The company can increase its direct sales by hiring more sales representatives or by developing its online sales. In the case of online sales, it is important to invest in website optimization to make it easy to navigate, user-friendly, and effectively convert visits into sales.

Partnerships: The company can also seek partnerships with other companies that can help it reach new customers. This may include partnerships with distributors, retailers, or other companies that have access to the company's target customers. These partnerships can increase the company's reach and help it reach new market segments.

Marketing: The company should invest in marketing to increase its visibility and reach more potential customers. This may include digital marketing, content marketing, social media marketing, email marketing, and other forms of marketing. Each of these strategies requires effective planning and execution, as well as continuous monitoring and optimization, to ensure the best results.

Exploring New Markets: As the company grows, it is worth considering expanding to new markets. This may include introducing products or services to new geographical territories, reaching new demographic segments, or introducing new product lines. Exploring new markets can help the company increase its customer base and increase its turnover.

Sales Process Optimization: As sales increase, the company should also focus on optimizing its sales processes. This may include improving customer relationship management (CRM) systems, automating some aspects of the sales process, training the sales team to improve sales skills, and monitoring and analyzing sales results to identify areas for improvement.

Professionalization in CRM, Marketing, Sales, and Customer Service

Professionalization in these areas is key to increasing a company's profitability. The company must introduce effective systems and processes that will help it increase efficiency and profitability.

CRM: The company should use a professional CRM system that helps manage customer relationships. A CRM system can help the company track customer interactions, manage customer data, and analyze customer behaviors. Good CRM systems can also help automate some aspects of the sales process, allowing the sales team to focus on building relationships with customers rather than on routine administrative tasks.

Marketing Automation: The company should use marketing automation tools that help automate various aspects of marketing, such as email marketing, social media marketing, and content marketing. Marketing automation can help the company achieve greater scale in its marketing activities, increasing the reach and frequency of marketing communication while reducing the workload.

Sales Automation: The company should use sales automation tools that help automate various aspects of sales, such as lead management, quote management, and sales process management. Sales automation can help the company increase the efficiency of its sales team, allowing them to focus on the most important sales tasks.

Customer Service: The company should use customer service tools that help manage customer interactions, resolve customer issues, and increase customer satisfaction. These tools may include customer service systems, chatbots, ticket management tools, and other technologies that help the company provide high-quality customer service.

Data Analysis: As the company grows and begins to collect more data about its customers, sales, and marketing activities, it becomes increasingly important to be able to analyze and use this data for decision-making. The company should invest in data analysis tools that will help it understand what is working and what is not, and how it can improve its actions.

Process Optimization: As the company grows, it should continually look for ways to optimize its processes in the areas of CRM, marketing, sales, and customer service. This may include introducing new technologies, training staff, reorganizing processes, or introducing new procedures. Process optimization can help the company increase efficiency, reduce costs, and increase customer satisfaction.


Utilization of a Professional Office Platform and CMS

As the company grows, the use of professional tools that enable effective communication, collaboration, and content management becomes key.

Professional Office Platform: Companies should use professional office platforms such as Google Workspace or MS Office 365. These platforms offer a range of tools that facilitate communication, collaboration, and task management.

Communication: Communication tools such as email, chat, video conferencing, help employees effectively communicate with each other and with clients.

Collaboration: Collaboration tools such as documents, spreadsheets, presentations, allow employees to collaborate on projects and tasks.

Task Management: Task management tools help employees organize their tasks, track progress, and manage their time.

Professional CMS Platform: Companies should also use a professional Content Management System (CMS) platform, such as HubSpot CMS. These platforms enable managing content on the company's website, blog, social media, and other marketing channels.

Content Management: CMS tools allow for easy creation, editing, and publishing of content across various platforms. They allow for maintaining brand consistency and effective content management.

SEO and Optimization: Most CMS platforms offer search engine optimization (SEO) tools, which help increase the company's visibility in search results.

Analysis and Reporting: CMS platforms often offer analysis and reporting tools that help companies understand how their content is being used and how it can be improved.

The use of a professional office platform and CMS is key to effectively managing a growing company. They enable effective communication and collaboration among employees, as well as effective content management and optimization for search engines. As the company grows, these tools become increasingly necessary to maintain efficiency and profitability.

If you need help, ask an expert.

If you find yourself in need of assistance, don't hesitate to seek help from an expert. It's always beneficial to reach out to a professional consulting company specializing in the specific area you require support, such as a HubSpot agency. By doing so, you'll have the opportunity to discuss your options and gain valuable insights from seasoned professionals, ensuring that you make informed decisions tailored to your unique needs. Remember, seeking expert guidance can be the key to unlocking new opportunities and achieving your goals more effectively.